The tiers
Tier | What it means | What to do |
High Intent | Highly likely to answer when called. Connects at much higher rates than other contacts. | Prioritize for phone outreach |
Low Intent (P2 and P3) | Verified by name or showing some activity, such as checking voicemail, but less likely to answer directly | Still worth contacting; use a multi-touch cadence of call, voicemail, and email |
Bad Data | The contact information isn’t usable: a disconnected or wrong number, or no way to confirm it reaches the right person | Exclude from calling |
Related articles
• Scoring vs. Enrichment: What Each Job Does
• How to Run a Job
• Finding Contacts with Search, Views, and Filters
